Customer Insights
Test the visual impact of your latest design in the environment where it all happens: the store.
Do you see what eye see?
The Consumer Insights add-on module for Store Visualizer allows you to understand and hyper-target your ideal consumer through eye-tracking, heat maps, and visual behavior analysis in a 3D virtual store that you create.
Consumer Insights: Virtual Store Research
With Consumer Insights, you can bring your consumer research and testing in-house, saving your research team time and money. Create or upload a planogram in Esko Store Visualizer to create any 3D virtual store and display your product packaging, in-store displays, and end caps. Once you have your virtual store, place the VR headset on consumers to see first-hand what their eyes see on the store-shelf, and let them go on a shopping spree to understand their in-store behavior better.
The eye-tracking heat maps and behavioral data are compiled within the software and are exportable, making it easy to create reports that measure product visibility, performance, and shopper behavior. With this information, you can determine changes for your packaging design and marketing, such as in-store displays, bullnose, and end caps.
Benefits to Consumer Insights for Store Visualizer
Consumer Insights allows you to make faster, smarter, and more strategic decisions for your product packaging. Using a 3D virtual store eliminates the physical cost of printed shelf-sets. And by bringing the process in-house, you can rely on and spend less with third-party research providers.
By replacing analog with digital research, your teams gain the capacity to scale – doing more studies with larger numbers of participants. More participants equate to more data, and more data equates to better insights on your target customer. Shopping and behavior analysis in 3D is more realistic than what is done in focus group testing today, thus providing better context to buyer behavior.
Consumer Insights: Virtual Store Research
Conduct virtual store research
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Capture research participant data: eye-tracking devices or eye-tracking in virtual reality
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Simulate an interactive shopping experience in a virtual store
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Track movements of research participants
Analyze your results
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Live playback of heat maps of one or many research participants
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Examine research participant shopping experience and movement
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Playback fixation points
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Export data to other analytics packages
